Our Exclusive Focus
Affiliate program management is the exclusive focus of our agency, and has been for years. Our dedication to this specific area of marketing has brought unparalleled expertise and affiliate relationships to the clients who entrust us to grow their affiliate programs.
At Battery Park, you set your own definition of success and we’ll create the strategy to get you there. With our proven methodologies and industry know-how, you’ll quickly see a higher rate of return and your definition of success achieved.
Launching a New Program
Are you looking to grow your online revenue through a cost effective, performance-based marketing channel? Does your brand need truly contextual advertising to drive direct-to-consumer purchases?
We understand the complexities of launching an affiliate marketing program, and we handle all of the details on your behalf. We’ll launch a program that is designed specifically around your goals that generates rapid results and sustainable growth with a positive ROI.
Here’s what we do:
- Assess goals & objectives
- Perform competitor analysis
- Select affiliate network(s)
- Develop program structure
- Implement tracking
- Develop program media
- Develop affiliate communications
- Execute affiliate recruitment plan
Growing an Existing Program
Do you currently have an underperforming affiliate program? Or perhaps you have one that’s showing promise but you just don’t have the time, expertise or relationships to take it to the next level?
Our proven track record of re-energizing programs consistently produces growth beyond our clients’ expectations. With the powerful leverage of our relationships, combined with our longstanding expertise, we’ll generate new and consistent growth for your program.
Here’s what we do:
- Assess goals & objectives
- Perform competitor analysis
- Review program setup & structure
- Complete enrolled affiliate assessment
- Review program media
- Implement optimizations from program review
- Develop affiliate communications
- Execute affiliate recruitment plan
Program Management
Affiliate programs must be expertly managed in order to maximize their potential. We will ensure that every aspect of your program is managed with the attention required for success. In addition, we’ll keep you up to date with activities we’re performing and the results generated.
Recruitment
- Onboarding Support
- Affiliate Outreach
- Engagement & Optimization
- Customized Messaging
Maintenance
- Affiliate application vetting
- Media refreshes
- Affiliate inquiry responses
- Reconciling commissions
Monitoring
- Paid search violations
- Unauthorized promo usage
- Questionable sales or leads
- Anomalies in activity
Reporting
- Weekly performance updates
- Detail monthly breakdowns
- Ad-hoc reports as requested
Affiliate Recruitment & Engagement
Affiliate recruitment and engagement is the most important aspect of affiliate program management. Without the right affiliate partners in your program, success is unattainable. We’ll recruit the top performing affiliates into your program and engage with them to generate the highest level of performance.
Customized Strategy & Focused Execution
Every affiliate recruiting plan we develop and put into action is customized to target the affiliate partners that are reaching your ideal audiences. Communication across the different affiliate segments is nuanced and requires a deep level of understanding of how to connect with each affiliate. We dedicate the time to develop a winning strategy to reach the right affiliates with the right messaging.